Have you ever come across a design while casually strolling through a boutique or seeing someone on the street that you recognize? And you seem to recall seeing that outfit in an old film or photograph... the answer is that fashion always repeats the forgotten old.
With our endless inspiration: Treasure the Past, enhance the Presence, the brand Yvette LIBBY N’guyen Paris wishes to fully inherit the romance of the past in fusion with contemporary beauty. This mark is made clear by the designs of Yvette LIBBY N’guyen Paris: “Rétro” but not “Vintage”.
“Nostalgia”, as defined by the Cambridge as “a feeling of pleasure and also slight sadness when you think about things that happened in the past”; and by the Wikipedia as “an emotion, sometimes a pathological condition that involves longing for things of the past and often idealizing those things.”
There are hundreds of definitions of nostalgia, and each person has a different perception of nostalgia. There is no universal standard for nostalgia, as this is a personal feeling. A scent, a song, a poet, a street corner, a coffee shop... all can become nostalgia. A special song that can remind you of your first love; the sweet scent of cakes can take you back to grandma’s kitchen; or seeing a place that can remind you of your childhood. Nostalgic memories can bring feelings of happiness, connection, security, and can lift our spirits when we are feeling down.
Nostalgia is also an inexhaustible source of fashion ideas. Some people think nostalgia is the future of the fashion industry. Nostalgia designs always appeal to the audience emotionally. James Abraham the man behind 90s Anxiety commented: “I think that now more than ever people have an insatiable desire to look back at or reflect on the past. Using nostalgic reference as a sort of foundation or compass for how or how not to do things in the future.”
With Yvette LIBBY, nostalgia has always been a goal; it's not some kind of "fast fashion" that comes and goes in the blink of an eye, but something that will last a lifetime, beauty. Nostalgia does not fade with time, and it is associated with emotions as well as external beauty.
Nostalgia is the main raw material, and is a cog integral to the fashion industry. Designers would be inspired by former fashion, maybe from a long time ago, they are also inspired by the fashions of the decades during which they grew up. Archival ideas can be represented by a multitude of techniques. Each designer has different experiences, different feelings, so each person finds in the raw materials of the past different materials, different ideas, and will create different beauties.
The nostalgic element in retro and vintage fashion means preserving but not conservative, respecting the beauty of the past, at the same time being innovative with the style of the present period.